On the 6th of April 2024 Carlton Centre Management hosted the SAUMA HD Radio live broadcast in the shopping centre. The collaboration between Carlton Centre and SAUMA HD Radio station presented an opportunity for the retail space to increase brand visibility for the tenants and to reach a wider audience. Centre management believes that by fostering these partnerships, it will ensure that shoppers visit the centre and have an amazing shopping experience filled with excitement and vibrations from the city. Shop managers were also excited to be afforded the opportunity for advertising slots on the platform to promote their shops. As centre management, we want to continue to support our tenants by partnering with stakeholders such as SAUMA HD Radio Station so that we create platforms for our tenants to promote shops. We strive to see the centre with an increased customers visiting and shopping at Carlton Centre daily and to continue to improve the services we offer to our valued tenants. The live broadcast was held on the 27th of April 2024. The broadcast was focusing on spreading awareness to stop Gender Based violence (GBV) in partnership with Soul City Institute.